In a world where convenience is key, Grabb is the number one purveyor in getting your food to you as quickly as possible. For Torontonians, this is a game changer when it comes to ordering food. Grabb is a mobile app that allows you to pre-order and pre-pay for your food, so you never have to wait in line. Showing you a list of restaurants in your area, you can look at their menu, pick what you want, pay for it, and pick it up when the timer on your phone tells you to. Partnering with a wide variety of restaurants such as Hero Certified Burgers, Bacon Nation, Fresh Off The Boat, and more, you have plenty of options. I had the opportunity to ask Grabb’s Vice-President of Growth, Keely Turner, a few questions about the app, food, and the future of food-ordering.
1) For those who are unfamiliar with Grabb, how would you explain the company’s ethos?
Grabb is an app that allows customers to order and pay for meals from their phones. We have partnered with Toronto favourites like Fresh Off The Boat, The Chickery and Buna’s Kitchen as well as well known chains such as Hero Burger, Aroma Espresso Bar and more to give customers the ability to save time by skipping the line. Grabb is about discovering new restaurants and maximizing efficiency, why waste time doing the annoying stuff like waiting in line to place an order just to wait in another line until it’s prepared? Instead, use Grabb and spend more time doing what you love.
2) When did the Grabb team come together and start developing the app?
The Grabb team started developing the app mid 2014. It started off with our founder, Kabir Daswani, and has since grown to a team of 7.
3) Do you think apps like Grabb are a sign of the times, or do you think they will always co-incide with traditional food ordering?
I think technology has helped numerous industries evolve and the food industry is next. Grabb is not trying to replace humane interaction with electronics but instead we want to enhance the customer experience. With Grabb, we have provided restaurants with the ability to better understand their customers so they can easily greet you by name, know your favourite orders, and ultimately provide you with superior service. Ultimately we are a convenient way to order your morning coffee, your midday lunch or your post-work dinner but we are also a way for you to discover new restaurants and receive excellent service. I think the traditional ordering experience pales in comparison to the Grabb experience.
4) If you could add any restaurant in Toronto to the Grabb roster, which one would it be, and why?
There are a lot of franchise restaurants that I think could really benefit from Grabb like Subway, where ordering takes a long time or Tim Horton’s, which always has huge lineups but I personally am a fan of small Toronto gems that you might not know about except through the app. We signed up Buna’s Kitchen because they have some of the most delicious food in Toronto, everything is made fresh with local ingredients and their “Comfy” Duck Sandwich is my all time favourite menu item on Grabb. I would like to include more small, individually owned restaurants like Buna’s Kitchen.
5) What’s next for Grabb?
Currently Grabb is available in King and Queen West and the financial district but in the next few weeks we will be expanding to new neighbourhoods. The future of Grabb includes expansion throughout Toronto as well as in other Canadian cities. There will be some exciting new things happening this summer but you’ll have to stay tuned for those announcements! You can follow us on Facebook for the latest Grabb news.
In other Grabb news, they’re currently hosting a giveaway where every time you order dinner from the app, you’re entered to win a dinner for 2 to one of Toronto’s top restaurants: Buca, Patria, Daishō, and Canoe. They also have a grand prize of a trip for 2 to NYC. These are prizes you don’t want to miss out on so download the app and treat yourself to some delicious food.