Proenza Schouler S/S 2015 Campaign

With the recent outpouring of Spring/Summer 2015 ad campaigns, I had been anxiously awaiting one in particular. We got Joan Didion for Céline, Kim and Kanye for Balmain, and Naomi and Jourdan for Burberry, so what other whimsy and wonder would come next? Cue my favourite design duo, Proenza Schouler. Re-enlisting model Julia Bergshoeff as the face of the campaign and shot by their resident photographer, David Sims, Bergshoeff shines in some of the best looks from the Spring/Summer 2015 collection. Arguably their best work yet (imo), this campaign reflects the growth and development of not only the Proenza Schouler girl but also the duo’s handiwork. Not one’s to shy away from the technical side of fashion, the boys have upped the anti with use of fabrics and tailoring, taking their creations to new heights. This campaign is only a taste of the greatness that lies ahead.

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{images via WhoWhatWear}


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