IMG Models Now Scouting Instagram Selfies

Earlier this year, Marc Jacobs took social media marketing to the next level. His team launched the “#CastMeMarc” campaign – a hashtag that users could add to their selfies on Instagram in hopes of being scouted as one of the faces of the Marc Jacobs Fall/Winter 2014 campaign. Eight different users were chosen (unfortunately I wasn’t one of them) and can now add the reputable honour to their resumes. IMG Models has taken the Instagram model scouting initiative even further.

Last week, the agency announced they would be launching their “We Love Your Genes” campaign, with a corresponding hashtag, #WLYG. This campaign gives Instagram users the opportunity to tag their best selfie with the hashtag, knowing that an IMG scout will be combing through the feed. Unlike the Cast Me Marc campaign, IMG has introduced We Love Your Genes as a permanent way of finding new faces. The company has signed half a dozen girls from Instagram and the official We Love Your Genes account offers advice on how to make one of their scouts do a double take when they look at your selfie.

Here’s to the digital age and the new way to find a fresh face in fashion.

WeLoveYourGenes{image via IMG Models}


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