Kim Kardashian and Kanye West for Balmain SS’15

When I was first brainstorming what to write for this post, I came up empty. It’s pretty self-explanatory why Olivier Rousteing would cast Kim Kardashian and Kanye West, as they’re friends of his, and have been photographed in his clothing numerous times. Balmain is the perfect brand for the celebrity couple to represent – both the brand and couple encapsulate sexiness and sophistication.

In his words, Olivier saidFor this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. Together, they represent love, beauty and diversity – they are a new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. It is a new statement for Balmain.”

Balmain 1 Balmain 2 Balmain 3 Balmain 4{images via Racked}

 

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