Rihanna Is Puma’s New Creative Director

Although Rihanna is one of my favourite celebrities, her appointment as the new Creative Director of Puma baffles me. There’s no doubt about it that Rihanna has style and poise, and her collection for River Island was so-so, but overseeing production and development of an entire athletic apparel and footwear company is something else altogether. Apparently when she signed on the dotted line, it was a seven figure deal, which would be awfully enticing. She will also star in the Fall/Winter 2015 ad campaign for Puma as well. Rumours of the deal came about last month but it was reported that this week she visited the Puma offices in Germany to talk about the brand’s new direction. I wish Rihanna the best of luck and we’ll have to wait and see what she has in store for us.

Screen Shot 2014-12-16 at 3.39.35 PM{image via Instagram}


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